Category Archives: Marketing Tips

Attractive Price Tags

Price tags are a necessary item, make them as attractive as possible. Do not use [...]

Say It This Way

If you use my bottle stoppers, feel free to take any wording from my site [...]

Show Work-in-Progress

Show customers your work in progress either by using pictures of progressive steps or have [...]

More Places to Sell Stuff

Many libraries, banks, community centers and visitor centers have monthly displays in their lobby or [...]

Get Some New Ideas

At Craft Fairs, after your booth is set up, walk down and around another isle [...]

Bring that customer back

How many times do you hear “I’ll be back”. This is a “be back” tip: [...]

Hotels – A Selling Opportunity

Hotel gift shops and airport gift shops are an excellent venue as many travelers love [...]

Consider Designer and Retail

If you make bowls, vases, etc., check with fine furniture stores. They have rooms arranged [...]

Exclusives for Specialty Shops

Make an “exclusive” design for each specialty shop. They will promote their very own exclusive [...]

Competitors? Or, not.

Other vendors are not necessarily your competition, you compliment each other. If a customer asks [...]

Think of Vertical Markets

Home builders might like to give their customers a nice salad bowl or wine bottle [...]

Expand Your Visibility

If you have a website, try to link with fellow artists, vendors and collectors. Don’t [...]

New Sales Opportunities

Try gourmet kitchen shops or flower shops that make gift baskets. They can sell your [...]

Simple, Attractive Packaging

For your booth at a show, tie a stopper to a bottle of wine with [...]

Think Like a Customer

This is from an article in Crafts Report. “Make what the customers want to buy.” [...]

Enhance Show Displays

Have an empty wine bottle and vinegar cruet in your show booth so people can [...]

Focus Your Customer

If you do wood stoppers with a wood display stand, paint the stand white. Each [...]

Show the Process

If you work with wood, have a “process” display; a square blank, a partially turned [...]