Think Like a Customer

This is from an article in Crafts Report. “Make what the customers want to buy.” Sounds simple but a lot of woodturners (for example) make items that are “woodturner’s challenges” but not really practical for the average person. Take a small trinket box, a vacuum-type fit is impressive for the turner but the user has to lay the items down and use two hands to open the box. They want to pick up the lid with one hand.